LENA was designed as a translation of my artistic perspective. To be free yet elegant and effortlessly, care-freely, chic. LENA is the embodiment of 70's inspired western Americana. It is lace, chiffon, pastels, denims, and florals inspired by the garden in your backyard. LENA is frolicking in a field, the wind swift and sun bright. It is sitting out in the rain and doing cartwheels in tall grass, and the muddy boots that come along with (of course). I wanted to create a space where fashion meets timeless art, and to create a community where you feel an opportunity to be creative. Over 23 years of life, I found myself chasing a certain 'aesthetic', so to say. Searching for perfection in every corner, and what it means to be categorized in a one aesthetic fits all imaginary box. Among creating my brand, I came across the realization that this aesthetic does not exist. Rather, it is curated by pieces I love, inspired by colors that catch the eye, flowers I spot that make me smile, and the many things that satisfy my eye. Every garment is crafted morally and ethically on this principle, which is to tell a story through each collection. Sourced with care, all fabrics are selected so that they elegantly drape in a brisk breeze and shine when light hits the fabric. All LENA pieces are created to be breathable, moveable, and comfortable (I know, tongue twister). But most of all, this is also my story. And I hope my pieces mean as much to you as they do to me. 

With so much love,