Hi LENA lover,

Welcome to my internal sketchbook. And also, how could I forget, welcome to LENA! I'm so happy you found your way here. I wanted to create a space where I could share my concepts, inspirations, and motives behind my designs. Welcome to story time. By the way, my full name is Ellena, which in Latin origin is defined as "bright one." Hence the Soleil and beautiful daisy, and soft honey butter colorways. So, 70's Americana. This collection is one I hold close to my heart, not plainly because it is my first launch, but because it represents my vision for my brand as a whole. The footprint that inspires my whimsical, free spirited, and "one-with-the-wind" nature. Relaxed, loosely fitted, and playful backbones and silhouettes. I take a lot of my inspiration form the 70's, western styles and their eclectic nature. Its fun and refreshing, but still modernized in a way to be wearable among many.

One thing about myself is that I like to assign meaning to the many things I create. And I felt as a designer it is important to share the many moods, artistic decisions, and small details that make a collection feel the way it feels. I hope you find beauty in the details, the time, and craftsmanship it took for the past year designing the vision behind 70's americana.

Love, Lena

September 19th, 2025